Arattai booming on App Store

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Arattai booming on  App Store



 Arattai is a Zoho-built instant messaging app from India that offers chats, voice notes, voice/video calls, media/file sharing, stories, groups, channels, and multi‑device support across mobile and desktop.

Arattai climbed to No. 1 on Apple’s App Store Social Networking category in India, overtaking WhatsApp, Telegram, and Signal


Key features

Messaging supports text, voice notes, photos, videos, documents, stories, groups, and broadcast channels, aiming to feel familiar to users of mainstream messengers.

Pockets: A dedicated space for users to save and organize important messages, media, and notes in the cloud across devices

dedicated 'Meetings' tab/option for creating and scheduling video meetings

Calling supports audio and video with a focus on performance and reliability backed by Zoho’s infrastructure.


Multi‑device use is available on smartphones, tablets, and desktops, with official downloads for Android, iOS, Android TV, and desktop.



Android: Listed as “Arattai Messenger” by Zoho Corporation on the Play Store.

iOS: Available on the App Store with regular updates and bug fixes.

Desktop:  download 


Privacy and security

Zoho positions Arattai as simple, secure, and privacy‑respecting with a pledge not to monetize personal data.

18 data centers globally, and they  hosting each country data in their own jurisdiction

 All our services run on hardware own and software frameworks we developed, on top of open source like Linux OS and Postgres database

Current reports note end‑to‑end encryption for calls; full end‑to‑end encryption for messaging is described as not yet available or still in development

The app has seen a sharp surge in sign‑ups and climbed to top charts in India after public endorsements and social buzz.


Zoho leadership highlighted rapid scale‑up efforts to handle spikes in traffic amid growing adoption.


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